Choosing a web design firm to help design and develop websites for contractors can be tricky.
Luckily, there are a few things to consider when choosing to hire a web design company if you are a commercial or home contractor looking to take your services online.
1. Affordability & Budget
Most contractors have a general budget as to what they want to spend. However, when reviewing companies to use for your website, be sure to properly vette each one as to what they offer with their price. Some designers won’t include any marketing, as others will for varying degrees of cost.
Coming into the project with a good ideas as to what you want for your website and which pages to advertise is a good call. This also helps the web design company pin down a detailed proposal easier with little to no surprises down the road when it comes to cost.
Be sure to do your homework when researching firms to make sure that whoever you choose has a great track record of getting back to clients on time, finishing projects on time, and being generally available when questions or issues may arise.
4. Design Sells
Lets face it, a well designed site vs. a poorly designed site could be the difference between somebody staying on your website and deciding to call you, or leaving right away. People online can be finicky, so you only have a limited amount of time to grab their attention and guide them down the funnel to contact you, purchase, or whatever the call to action is.
Until Next Time,
Thrive Web Designs – Your Affordable Web Design team
Year after year, social media seems to get more popular and more important to incorporate into your online marketing strategy. A common question is, “Can I find new business on Facebook?” The answer is yes. Will you find business? That’s not always an easy answer, but to simply have a social media presence means that people will find your page when looking for it. That in itself is 100x times more effective than not having one at all.
Facebook Business Page
Much like a Facebook personal page, business pages can be setup within 5 minutes and are free and easy to do.
You can create a profile where you will add your business name and description, links back to your website, hours of operation, pictures of your services and/or product, among many other things. Like your personal page, people will be able to post on your news feed and you can respond using that account. Very easy to do, and worth your time.
Twitter is a platform that lets you post updates to your “twitter feed” which is seen on any other twitter member’s feed that you have become friends with, or “followed.” As search engines are still concretely concerned with back links and other standard SEO measures, social media avenues like Twitter and Facebook activity are now being thrown into the mix.
If you’re not already familiar with Linkedin, it is the largest networking site for professionals. You can list your credentials/work history and connect with other professionals in your industry and others. Many have known to pick up work or even new jobs by being found by someone else on Linkedin. The service is free, and just like Facebook, it allows you to setup your own profile with images, links to your facebook and twitter, website, among other enhancements.
There are tons of social media sites that are sprouting up. These three mentioned above are by far the most widely used and leave the biggest footprint on your social media marketing efforts.
This post is contributed by Josh Olswanger of Thrive Web Designs, an Idaho web design company.
This article is written by guest-blogger, Josh Olswanger, owner of Thrive Web Designs, a Boise web design firm.
As you venture off to start a new business, you will undoubtedly have a list a mile long of marketing ideas, how you’re planning to find new business, operating procedures, finances, and the list goes on. Creating a business plan should be a necessity when deciding to go for the gold. With today’s day and age, there are so many tools available online to help you not only monitor the status of your website’s traffic, but also help you grow your presence and client/customer experience.
Below are 5 tools that are free and very effective for any business, regardless of what industry you’re in.
1. Google Analytics
Google analytics is a free application that you can integrate into each page of your website to help you monitor traffic. It allows for you to do a very precise drill-down to see how visitors are finding you, which keywords they are typing in to find your website, as well as many other elements including bounce rate percentages. A bounce rate percentage is measured by how long a visitor stays on your website.
Setting up a Google Analytics is very easy and only requires that you have a gmail account setup, as well as access to the html code of your website. You will enter a snippet of code provided by Google when you setup the account.
Click here to start a free Google Analytics account.
2. MailChimp for E-Newsletters
Including a newsletter within your website by giving away something for free, is a great way to keep visitors coming back for more. Giving away information or advice away is very popular. If you know that your business will definitely grow by the use of a newsletter program, then MailChimp is the weapon of choice. MailChimp is by far the most advanced and intuitive newsletter program available. Even better, it’s free of cost up to 2,000 subscribers, and then affordable packages for over 2,000 subscribers are available. With MailChimp, you can monitor traffic to your newsletter, get in-depth reports on new subscribers, create free newsletter templates using easy-to-use editors, as well as create sign-up forms for your website or blog.
For more information on this great newsletter software, visit MailChimp.com.
Although the importance of a blog and “blogging” is no secret anymore, often times, businesses will overlook this simple but very effective marketing tool. As your website competes for relevancy and ranking power on Google and Bing, search engines are paying more attention to the frequency and quality of the content on each page. Using a blog and integrating it within your website, can prove to help your SEO, in many cases dramatically help.
WordPress is arguably the most popular blogging platform available today. Not only is it free, but also it allows you to customize your own website for those brave enough to handle the task. WordPress also includes many add-ons or “plug-ins” including ones that help your search engine marketing.
As a golden rule, just having a blog doesn’t mean your website will necessarily do better, but including relevant and unique content along with frequently posting new entries usually makes an impact. WordPress offers two different options for setting up a blog. A wordpress blog setup at www.wordpress.com will allow you to host your blog directly from their site for free. This means that your domain name will look something like “www.yourdomain.wordpress.com.” The other option is setting up the blog on your own server/hosting account by going to wordpress.org to setup.
For more information on setting up a custom blog, visit WordPress.org.
Article written by Josh Olswanger of Thrive Web Designs, an Idaho web design company.No comments
A client of mine just forwarded me a great document about building a stronger local search presence and I wanted to take the time to share it with all of you. When you have some spare time, these are some great tips on how you can work on your own SEO (Search Engine Optimization) without ever touching your site! (Source: Customer Lobby)
Claim and add detail to local search listings
Add information, upload photos and videos. Exact, Accurate and Consistent.
- Google Place Page: click here
– Only change inaccurate data in Google Place Page to avoid “red flagging”.
– Choose your category by writing what you are (e.g. Roofer, Plumber). Use this tool to help.
– Choose your description by describing what you do (e.g. Installing roofs).
- Localeze (claiming basic listing is free): click here
- Universal Business Listing ($30/year): click here
- InfoUSA (claiming listing is free): click here
- iBegin: http://www.ibegin.com
- Yahoo: http://local.yahoo.com and http://listings.local.yahoo.com
- Bing: click here and click here
- Hot Frog: click here
- Manta: click here
- Merchant Circle: click here
- Superpages: click here
- For specific industries, list in these directories: restaurants (Yelp), lodging (Trip Advisor), and legal (Avvo)
If you have extra time:
- Brownbook: click here
- Yelp: click here
- Best of the Web: click here
- Insiderpages: click here
- CitySearch: click here and click here
- Kudzu: click here
- Angies List: click here
- Yellowbook: click here
- Local.com: click here
- Judy’s Book: click here
- Yellow Book: click here
- Yellowpages: click here
- Zidster: click here
- Magic Yellow: click here
- DexKnows: click here
- YellowBot: click here
- Shop City: click here
- City Voter: http://cityvoter.com
- City Squares: click here
- FourSquare: click here
Like last week’s post on business cards, stationery is a very inexpensive way to market your business professionally. From letterhead, envelopes, postcards and note cards, there are lots of opportunities to brand your business and ensure you are directing people to your online presence.
In everything that you do, you should always have at least three things on your print pieces: Your company name, your email address and your website. Above and beyond that, your name, address and phone number would also be important to have.
While printing locally is always an option, I always find great deals at sites like VistaPrint.com and UPrinting.com, and doing a quick search for coupons at those sites will typically net you savings of an additional 10-25%. Spend a few minutes of bargain hunting and you can spend next to nothing for some great stationary. And if you need help with design, just let me know. You can view some examples of our stationary designs here.
For my business, I’ve opted not to spend money on things like branded envelopes. Instead, I’ve printed off color address labels and have used those on regular white envelopes. It saves me a few bucks and still looks professional. I also make sure those labels have my website on there. It has nothing to do with the mailing address, but you never know who might see that in route to its destination.
My biggest stationary expensive comes at Christmas time, where I have always hand written holiday cards to my clients (we’ll talk more about that later). That said, a personal note to your best customers during the summer months, on a branded postcard or note card, may be a great reminder that you are thankful for their business, and you won’t be competing for their attention like you would around the holidays.
If you decide to dive into postcards, you may want to look at designing and mailing an oversized card. These are typically 8.5” x 5.5” (versus the standard 5.5” x 4” size). It might cost you a few extra bucks, but it will help you stand out from all the other mail businesses are getting. Remember, like all other print marketing, your messages should be concise and to the point. Avoid lots of wording and make sure to include a call to action.
Whatever you decide to do, make sure that your stationary carries your online brand into the print world. I’ve seen too much stationary that makes no mention of the company’s online presence, and that’s just missing a great opportunity.
Leave a comment and let us know how you are using stationery to promote your business!No comments
I’ve used business cards since day one. In fact, I had my own cards before I even took on my first web design client. It’s such a simple concept that I think a lot of people undervalue their importance, especially in this digital age. It’s certainly a marketing tool that every small business owner, ministry and organization should be using, but let’s take a few minutes to think about how we’re actually putting those cards to use so they don’t collect dust in that fancy card holder you spouse picked up.
The biggest question you should ask yourself is how your business card is working for you? Beyond some contact information that can easily be entered into a phone or contact list and then discarded as quickly as it was given, does your card hold any other value?
What if the back of your card encouraged people to refer your services? If you sell merchandise online, what if you added a 5% off coupon code on the back? Adding a reminder to subscribe to your newsletter, or visit your blog, would be another great way to add value to your business card, making it work for you.
Any time I mail a contract out to my clients, or cards around the holidays, I make sure to include three of my business cards. As my business grows, more and more of my leads are generated by referrals, and having a few extra cards handy ensures my clients can easily recommend me to others if they wish. I also make sure to have a number in my wallet and a few in each of my cars. I never know when an opportunity will come to talk about my business and I’ve always been disappointed when I can’t execute on the question, “do you have a card?”
Another way to use business cards is to take out the personalization and simply use them as a cheap way to market your business. Think of it as a mini postcard that can easily fit in a pocket or wallet. My wife and I started a coupon site a few years back called shopestores.com and to help promote it, we designed a simple, two color design that included the logo, tagline and a short sentence talking about the site. Over the years, we’ve handed out thousands to friends and family, inserted in bills we’ve paid, left at restaurants with the tip and other miscellaneous places. It’s a great way to talk about your business without having to talk about your business.
Of course, the downside of business cards is that they are pretty hard to track their effectiveness. But thankfully, they are cheap to produce and easy to hand out. I would recommend many of the online printers like VistaPrint.com or UPrinting.com. I recently purchased 2500 cards for under $60 (with shipping). And if you need help with design, just let me know. You can view some more examples of our business card and stationary designs here.
At the end of the day, your business cards should be working for you and doing more than simply sharing your contact information. If not, you are missing out on a wide range of opportunities.
Remember, it’s up to you to keep the conversation going. I’ll be back soon with more weapons for your guerrilla marketing arsenal.3 comments
Now that you have your marketing plan in place (see previous post) we want to avoid the panic attacks of having too much to do in so little time. If you did it right, your marketing plan should be overflowing with ideas to explore. The reality is, like anything else, you’re going to sow exactly what you put in, so let’s focus on prioritizing your list and giving each item the time it deserves. The last thing you want to do is jump from idea to idea without fully seeing each item to its full potential.
A marketing calendar is extreamly helpful in keeping track of promotions and setting goals and timelines to ensure a successful launch. Any solid promotion should have multiple marketing tactics attached, and it can be easy to drop the ball or miss an opportunity unless you are documenting your steps.
To get started, I would suggest purchasing a cheap 12-month calendar so you can get a good glimpse of the entire year quickly. You can also do this in Excel by downloading a calendar template. A calendar view is handy if you have promotions that are going to overlap each other.
Clearly connect or color code you promotions by writing down a start date and an end date. That way, you can quickly see when a promotion starts and when it ends.
Once you have your promotions in place, now it’s time to add your marketing goals. If a promotion starts on the first of the month, you will want to ensure you have all of your promotional materials ready for that month. What changes will you need on your site? When will they be due to your webmaster? What images and banners will you need for your promotion? When will the promotion be announced to your email subscribers?
Of course, this may sound like a lot of unnecessary work, and if you don’t have a lot going on, it probably is. But the only way to grow your business online is to remain active, and eventually, flying by the seat of your pants will only take you so far. If you start now, it will be second nature by the time you’re rocking and rolling.
It’s up to you to keep the conversation going. I’ll be back soon with more weapons for your guerrilla marketing arsenal.No comments
As an entrepreneur, I’m always on the go. It’s one of the best things about paving your own way. If you want to do something, you just do it–no red tape, no long meetings or boring presentations. Of course, that can be both a blessing and a curse as too often, I’m flying a bit blind with no eye on the end game.
I got my first true wake up call about three years ago, when a competing business of mine called me up and started asking me all these questions that I’d never put an ounce of thought into answering before. “Where do you see your business in five years?” “Have you ever thought about selling your business?” “What type of salary would you take if you were part of a company but still managing your business?” My silence and stumbling quickly gave me away. I had no clue. I was simply basking in the glory of my success, blind to the reality that there was an actual future ahead of me.
So after that phone call, I sat down to create my first business plan. What came out of that planning was a relaunch of one of my main sites, which is now one of the top sites in its category, welcoming over 120,000 visitors every month. In three years, it is now bringing in almost as much revenue as KMWeb Designs. I can guarantee you, if that company never would have challenged me to seriously look at where I was going, that site would have never took off the way it did.
Was it a marketing plan? Not really. But in all honesty, a marketing plan follows close to a business plan. They both establish where you are going and force you to envision your future and attainable, realistic goals. Without them, you are lost and treading water, whether you are successful or not.
So where do you start with an online marketing plan? My suggestions are to start as basic as possible and if it involves throwing huge amounts of cash at solutions, you’re taking the easy way out that will return very little. Instead of detailing what you should do, how about answering some of the following questions? This should get your marketing plan started and give you plenty to do in the coming weeks:
- What is bringing people to my website?
- What is keeping people on my website once they get there?
- What is encouraging people to return to my website after they leave?
- How are people finding me online?
- What are people saying about me online?
- Where are people talking about my industry online and am I part of the conversation?
- What social networks am I a part of (MySpace, Facebook, Twitter)?
- Who is my main audience?
- What audience should I be reaching that I am not?
- Are there local and/or national organizations that represent what I do?
- Where could my business serve my local community?
- What can I do to encourage people to talk about my business with others?
- How would my competition answer these questions and what are they doing that I am not?
Take a few minutes and answer these questions. The answers should give you quite a few ideas on how to build your basic marketing plan that should include your overall messages, your audience, your budget and your plan of attack.
Go start the conversation and I’ll be back soon with more weapons for your guerrilla marketing arsenal.No comments
Ever since I read an article in Entrepreneur Magazine’s February 2008 issue titled, “Here’s The Plan,” I have wanted to turn its basic concept into a quick format blog, exploring the hundreds of ideas that were listed with no explanation behind them. The concept of the article was simple: to encourage small business owners to plan for the future of their business without spending a ton of time or money in the process. The long, laundry list of marketing “ideas” was obviously meant to inspire thinking outside of the article, and I’ve always thought it would provide an excellent skeleton for a blog, assuming I would ever find time to write one.
Being a small business owner like myself who is always looking to find growth in new areas, the article has provided me with a lot of inspiration and I’m excited about the prospect of sharing that with you.
I’m a huge fan of guerrilla marketing, which at its simplistic definition is creative marketing. It’s viral, word-of-mouth, covert and a starter of conversation. It’s embracing social media, tweaking proven marketing concepts, using new media techniques and thinking outside the box. It’s finding ways to spend next to nothing, while raking in the biggest reward. What small business owner wouldn’t want to dive in?
So that’s what we’re going to do. Dive in.
Like you, my days are not filled with sipping lemonade under the sun, while my employed minions do all of my work for me. I don’t have hours to sit and write award winning, frame worthy pieces that will change your world. But I do have a few minutes to simply chat about ideas that have worked for me, and even a few that I haven’t tried out myself.
I’ve been lucky to build KMWeb Designs to over 200 launched sites in nine years and have built up a niche site in NewReleaseTuesday.com to over 15,000 registered members and 120,000 visitors a month. I’ve done both while spending next to nothing in traditional media. And while I will never claim to know it all in this ongoing world of online marketing, I do feel a have something to say. Hopefully, you’ll agree.No comments
Remember when seeing a website address (URL) on a television or magazine ad sent a spark of curiosity through you? “Look honey,” you would say to your spouse waiting for your favorite syndicated program to end the laborious commercial break. “There is another one of those ‘www’ things.” It was foreign. It was unexpected. It shouted “cutting edge.”
Now, they are absolutely everywhere, spawning a new generation of people who can’t even fathom what life was like before the Internet. Open up any magazine, and you’ll be hard pressed to find an advertisement that does not include a website address. Purchase any product and somewhere next to the ingredients is a URL. The Internet has become a hub of activity, commerce and community. Most importantly, especially to the author seeking to connect with their public, the consumer expects to find information to help with their buying decisions.
Hopefully, I do not need to sell you on the importance of having a presence online. If I do, this article is not for you. But, if you are an author thinking about a website and have no clue where to start or even if you have an established website and want to build traffic and awareness, I strongly suggest you keep reading.
Below, I have listed ten ways for authors to market themselves online. These are easy to implement and most importantly, cost little to nothing to execute. They are ideas that will help you establish an essential presence in the online world that is so much more than just a website. Anyone can put up a page of information about themselves. Your job, should you choose to accept it, is to make it enjoyable and worthwhile for your visitors. Hopefully, this article will be worth your time and you can use it as a great way to build your audience.
01. CLEAN HOUSE BEFORE INVITING THE NEIGHBORS OVER
Whether you have a site or are in need of a site, it’s always important to look at what you have before you begin to market yourself. Your web site should look contemporary, up-to-date and easy to navigate. It should present your work in a way that is both entertaining, yet professional. You worked hard to get where you are today. You did not settle for second best in your publications. Why settle for a sub-par website?
It can be a little frightening to start at ground level, especially if you don’t have a clue about the Internet. That is why it is extremely important to spend time selecting the right company for the job. If you already have a web designer, go to them with the ideas in this article and if they cannot help you accomplish them, find someone who can. Unless you are managing your own site, you are only as good as the person pushing the buttons for you. Make sure your site is ready for the flood of traffic that will come when you begin to focus on marketing it to the masses.
02. YOUR BEST BRAND IS NOT YOUR TOPICS, BUT YOUR NAME
Many authors make the mistake of branding their sites with their latest title or bestseller. This backs the author into a corner if they ever venture outside of the topic. Your best brand to build is your name, not your current theme, and your website URL should reflect this. This will give you the freedom to promote your latest titles and update the theme of the site with each release. It will also make it easier for people to find you through search engines, especially if you have multiple titles.
03. YOUR SITE MUST BE EASY TO FIND
As soon as you have an established site, make sure your publisher and publicists know that it is something you are serious about. Your URL should be in all future editions of your books along with links from the publisher’s site. They should also be including your URL in any magazine ads, press releases, postcards, etc.
Another way to help people find your website is to add a signature line to your email with your full website address (http://www.yourname.com). It’s a terrific marketing technique! One quick click and people have access to your site.
Your web developer should be submitting your sites to search engines along with configuring your pages with keywords and descriptions so that your site is search friendly. They should be providing this service as part of the initial design process.
04. BUILD A COMMUNITY AND MAKE YOURSELF AVAILABLE
Building community into your site is an easy way to connect you to your readers, and more importantly, to connect your readers to each other.
A great way to do this is to provide a message board. This is a place where visitors register to participate in ongoing conversations that they either start themselves, or jump into. When building your message board, first focus on the topics you write about and then provide areas for members to broaden their discussions. You are creating a gathering place for people to meet and talk who have a similar interest…your work! Once your community is established, spend some time each week and interact with your readers!
While there are hundreds of programs and various companies providing message boards, I have found PhpBB to be the best provider of software in this area.
Other ways to build community is by providing ways for readers to become a part of what you do. Depending on your genre, this can be accomplished by asking visitors to your site to fill out surveys about the topics you write about. You can also provide a Q&A section where readers can submit questions to you via email and you can post them along with your answers. Invite readers to submit reviews of your works and post them on the site.
Without a sense of community or some level of interaction, the reader will come to your site and leave without a compelling reason to return.
05. BUILD AN ONLINE MAILING LIST
The biggest kept secret that many authors have yet to grasp is that email marketing works. There’s no denying it. Its key advantage over other Internet marketing methods is that it enables you to contact your readers immediately instead of forcing them to contact you. This ability is especially useful when something that your readers need to know as soon as possible has happened. Whether you’ve just released a new title or simple would like to stay in touch with your readers, the fastest (and cheapest) way to spread the word is via email.
There are many ways to collect addresses. Obviously, having the ability for the reader to subscribe directly from your site is key. Another easy way to collect addresses is to hold contests. Give readers the ability to win a signed copy of one of your books, or partner with your publisher to give away something of high value like an eBook viewer. When visitors enter the contests on your site, you can capture their email address and automatically subscribe them to your newsletter. Just be sure to be upfront about your intentions by telling them that when they enter, they will subscribe. You can also give them the option to get more information from you.
Promote your online newsletter wherever possible. You should have a short sentence in your email signature that says “Get the latest updates direct from my site! Sign up for my newsletter here!” This will give everyone you come in contact with an opportunity to join without forcing the issue on them. Also, have a sign-up sheet if you do any speaking engagements, that way you can stay in touch with those who come to hear you speak.
Once you have an established list, make sure to use it. There should be no reason not to send out a quick monthly update. Even if you don’t have anything to say, there is always information you can dig up that your readers would love. Press releases, reviews of your latest work, sneak-peaks on future releases, sample chapters and site updates make great content for email newsletters. Don’t let them forget about you! Stay in touch with your readers as much as possible.
Whatever you do, make sure you are following good email etiquette. Never add addresses to your list unless they have specifically asked to be included and make it easy for people to unsubscribe.
06. THE IMPORTANCE OF NETWORKING WITH LINKS
A link is simply a connecting point from one site to another. Clicking on a link will take you to another site. Networking is the cornerstone of any successful business or author. You are in the business of selling books, and without connecting with established readers that are already online, you are missing huge opportunities.
But where do you begin? There are billions of websites online. The task does initially seem daunting, but the solution is simple. First, you have to figure out who your public is. Then, surf the net to find websites that reach your public. Find sites that cater to your target audience. Offer a place on your site to link to resources and offer to trade links with these sites. Google.com is a great search engine to use when doing this type of research. Your web designer should be able to help you identify key sites to be a part of.
More than likely, you have met a few authors along the way. Offer to trade links with them and present these authors on your site as ones you endorse to your readers.
Again, your publisher should be using every opportunity to help promote your site via advertisements, postcards, press releases, etc.
The fact is, the more sites that link to your site, the better chances you have of showing up higher in search engine results.
07. POST EXCLUSIVE CONTENT AND INFORMATION ABOUT YOU
For the majority of your readers, your website will be the only place that they can follow your actions and learn more about you including future releases. Without varied content, it’s very easy to loose interest and frustrate your readers. View your site as a way to get the person who has read and enjoyed your site more engaged with what you do. How will you make sure they will purchase your future works? You must present more information than what they have already read and enjoyed.
Online journals are a great way to connect to an audience. A short 3-4 paragraph update a month will do wonders in keeping your site active and looking fresh. Also look at adding an extended biography while listing your favorite books, movies and music. Ask your publisher for permission to post sample chapters from your works and republish articles that focus on your latest interest.
This additional content will help add some depth and personality to your site. Best of all, it will help establish your site as a destination point to get information about you. People will return again and again.
08. PARTNER WITH AN ONLINE RETAILER
If you have yet to make a connection to an online retailer, I strongly suggest you find one that is willing to partner with you. While it may not be your job specifically, speak with your publicist about running a few promotions with retailers. Your two goals should be to drive awareness of your products, and your site.
There are many ways to partner with online retailers, but you need to make sure you remain open to suggestions. Be willing to write original content or even share what you already have. Offer contests that the retailer can run on their site or even offer to provide signed copies of your book for giveaway.
Whether you are a new author or an established author, online retailers will be looking for traffic in return, so offer them a prominent link on your home page pushing people to your site. In return, ask for a link to your site. You should be able to put together three to four 3-month promotions every year with various online retailers.
09. MAKE A COMMISSION ON YOUR OWN PRODUCT
First of all, if you are not giving guests that come to your site an opportunity to purchase your own product, you are missing sales left and right. Secondly, if you are not making any money by pushing your guests to make their purchases at a specific online retailer, you are letting go of dollars that could be in your pocket.
It’s safe to say that everyone who visits your site either has read one or more of your books or is thinking about doing so in the near future. You need to be giving everyone an opportunity to purchase your products. It’s too expensive and time-intensive to set up your own store, so therefore, it makes sense to link to a well respected, established online retailer. Set up a buy link prominently on your home page. If you would like, link to multiple retailers or link to one exclusively for a short period of time and go for partnerships like I explained in tip #8.
When you choose an online retailer to link to, make sure they have what is commonly referred to as an “affiliate program.” The concept of an affiliate program is simple. The online retailer will supply you with a traceable link and you will get a percentage of any sales made by guests who visit your site, click on one of these links and make any purchase. You will get a commission from whatever they buy, even if it’s not your book! This is pure money in your pocket, simply by selling your own products! The percentage of sale varies from site to site, but find a program that best fits your needs, will give comfort to your target audience and if possible, work with a retailer that will help you expand your site.
10. UPDATE, UPDATE, UPDATE
I can’t stress the importance of maintaining your website enough. It is vital to your relevance online. I would almost suggest that it would be a complete waste of your money if you are thinking about a website and planning to forget about it until your next project comes out. At the same time, a static site (meaning one that does not change) does have some value, but only to first time visitors. After that, you will lose touch with people as soon as they close your site.
The power of the Internet is amazing. The ability to interact with your readers on a monthly, weekly, daily basis is at your fingertips. To not utilize its full potential would be the same as not realizing your own potential.
I hope these ideas have sparked some excitement and curiosity to get moving on marketing yourself online. It is extremely elating to be able to call a website your own. If you have any questions about the information about, please do not hesitate to ask.
Kevin McNeese owns and operates KMWeb Designs. He has worked in professional web design and online marketing since 1999 and currently manages sites for various authors, artists and small businesses. If you have questions about anything covered in this article, please contact KMWeb Designs.No comments