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Archive for June, 2009

Your Guerrilla Marketing Arsenal: Weapon #4 – Stationery

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Like last week’s post on business cards, stationery is a very inexpensive way to market your business professionally. From letterhead, envelopes, postcards and note cards, there are lots of opportunities to brand your business and ensure you are directing people to your online presence.

In everything that you do, you should always have at least three things on your print pieces: Your company name, your email address and your website. Above and beyond that, your name, address and phone number would also be important to have.

While printing locally is always an option, I always find great deals at sites like VistaPrint.com and UPrinting.com, and doing a quick search for coupons at those sites will typically net you savings of an additional 10-25%. Spend a few minutes of bargain hunting and you can spend next to nothing for some great stationary. And if you need help with design, just let me know. You can view some examples of our stationary designs here.

For my business, I’ve opted not to spend money on things like branded envelopes. Instead, I’ve printed off color address labels and have used those on regular white envelopes. It saves me a few bucks and still looks professional. I also make sure those labels have my website on there. It has nothing to do with the mailing address, but you never know who might see that in route to its destination.

My biggest stationary expensive comes at Christmas time, where I have always hand written holiday cards to my clients (we’ll talk more about that later). That said, a personal note to your best customers during the summer months, on a branded postcard or note card, may be a great reminder that you are thankful for their business, and you won’t be competing for their attention like you would around the holidays.

If you decide to dive into postcards, you may want to look at designing and mailing an oversized card. These are typically 8.5” x 5.5” (versus the standard 5.5” x 4” size). It might cost you a few extra bucks, but it will help you stand out from all the other mail businesses are getting. Remember, like all other print marketing, your messages should be concise and to the point. Avoid lots of wording and make sure to include a call to action.

Whatever you decide to do, make sure that your stationary carries your online brand into the print world. I’ve seen too much stationary that makes no mention of the company’s online presence, and that’s just missing a great opportunity.

Leave a comment and let us know how you are using stationery to promote your business!

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