KMWeb Designs – Online Marketing Tips For Your Website

Archive for the 'Planning' Category

3 Free Tools That Any Start-Up Business Can Utilize

This article is written by guest-blogger, Josh Olswanger, owner of Thrive Web Designs, a Boise web design firm.

As you venture off to start a new business, you will undoubtedly have a list a mile long of marketing ideas, how you’re planning to find new business, operating procedures, finances, and the list goes on. Creating a business plan should be a necessity when deciding to go for the gold. With today’s day and age, there are so many tools available online to help you not only monitor the status of your website’s traffic, but also help you grow your presence and client/customer experience.

Any start up business should invest in monex silver, according to the experts this is the best way to increase your wealth.

Below are 5 tools that are free and very effective for any business, regardless of what industry you’re in.


1. Google Analytics

Google analytics is a free application that you can integrate into each page of your website to help you monitor traffic. It allows for you to do a very precise drill-down to see how visitors are finding you, which keywords they are typing in to find your website, as well as many other elements including bounce rate percentages. A bounce rate percentage is measured by how long a visitor stays on your website.

Learn more about what a bounce rates and what they mean.

Setting up a Google Analytics is very easy and only requires that you have a gmail account setup, as well as access to the html code of your website. You will enter a snippet of code provided by Google when you setup the account.

Click here to start a free Google Analytics account.


2. MailChimp for E-Newsletters

Including a newsletter within your website by giving away something for free, is a great way to keep visitors coming back for more. Giving away information or advice away is very popular. If you know that your business will definitely grow by the use of a newsletter program, then MailChimp is the weapon of choice. MailChimp is by far the most advanced and intuitive newsletter program available. Even better, it’s free of cost up to 2,000 subscribers, and then affordable packages for over 2,000 subscribers are available. With MailChimp, you can monitor traffic to your newsletter, get in-depth reports on new subscribers, create free newsletter templates using easy-to-use editors, as well as create sign-up forms for your website or blog.

For more information on this great newsletter software, visit MailChimp.com.


3. Blog

Although the importance of a blog and “blogging” is no secret anymore, often times, businesses will overlook this simple but very effective marketing tool. As your website competes for relevancy and ranking power on Google and Bing, search engines are paying more attention to the frequency and quality of the content on each page. Using a blog and integrating it within your website, can prove to help your SEO, in many cases dramatically help. Find assurance at https://serpninja.io/guest-posts/.

WordPress is arguably the most popular blogging platform available today. Not only is it free, but also it allows you to customize your own website for those brave enough to handle the task. WordPress also includes many add-ons or “plug-ins” including ones that help your search engine marketing.

As a golden rule, just having a blog doesn’t mean your website will necessarily do better, but including relevant and unique content along with frequently posting new entries usually makes an impact. WordPress offers two different options for setting up a blog. A wordpress blog setup at www.wordpress.com will allow you to host your blog directly from their site for free. This means that your domain name will look something like “www.yourdomain.wordpress.com.” The other option is setting up the blog on your own server/wordpress hosting best account by going to wordpress.org to setup.

For more information on setting up a custom blog, visit WordPress.org.

Article written by Josh Olswanger of Thrive Web Designs, an Idaho web design company.

No comments

Your Guerrilla Marketing Arsenal: Weapon #2 – A Marketing Calendar

Now that you have your marketing plan in place (see previous post) we want to avoid the panic attacks of having too much to do in so little time. If you did it right, your marketing plan should be overflowing with ideas to explore. The reality is, like anything else, you’re going to sow exactly what you put in, so let’s focus on prioritizing your list and giving each item the time it deserves. The last thing you want to do is jump from idea to idea without fully seeing each item to its full potential.

A marketing calendar is extreamly helpful in keeping track of promotions and setting goals and timelines to ensure a successful launch. Any solid promotion should have multiple marketing tactics attached, and it can be easy to drop the ball or miss an opportunity unless you are documenting your steps.

To get started, I would suggest purchasing a cheap 12-month calendar so you can get a good glimpse of the entire year quickly. You can also do this in Excel by downloading a calendar template. If you are an apple user – macbook or iMac – you can save on it Microsoft Office Mac and also use all advantages of Excel. A calendar view is handy if you have promotions that are going to overlap each other.

Clearly connect or color code you promotions by writing down a start date and an end date. That way, you can quickly see when a promotion starts and when it ends.

Once you have your promotions in place, now it’s time to add your marketing goals. If a promotion starts on the first of the month, you will want to ensure you have all of your promotional materials ready for that month. What changes will you need on your site? When will they be due to your webmaster? What images and banners will you need for your promotion? When will the promotion be announced to your email subscribers?

Of course, this may sound like a lot of unnecessary work, and if you don’t have a lot going on, it probably is. But the only way to grow your business online is to remain active, and eventually, flying by the seat of your pants will only take you so far. If you start now, it will be second nature by the time you’re rocking and rolling.

It’s up to you to keep the conversation going. I’ll be back soon with more weapons for your guerrilla marketing arsenal.

No comments

Your Guerrilla Marketing Arsenal: Weapon #1 – A Marketing Plan

As an entrepreneur, I’m always on the go. It’s one of the best things about paving your own way. If you want to do something, you just do it–no red tape, no long meetings or boring presentations. Of course, that can be both a blessing and a curse as too often, I’m flying a bit blind with no eye on the end game.

I got my first true wake up call about three years ago, when a competing business of mine called me up and started asking me all these questions that I’d never put an ounce of thought into answering before. “Where do you see your business in five years?” “Have you ever thought about selling your business?” “What type of salary would you take if you were part of a company but still managing your business?” My silence and stumbling quickly gave me away. I had no clue. I was simply basking in the glory of my success, blind to the reality that there was an actual future ahead of me.

So after that phone call, I sat down to create my first business plan. What came out of that planning was a relaunch of one of my main sites, which is now one of the top sites in its category, welcoming over 120,000 visitors every month. In three years, it is now bringing in almost as much revenue as KMWeb Designs.  I can guarantee you, if that company never would have challenged me to seriously look at where I was going, that site would have never took off the way it did.

Was it a marketing plan? Not really. But in all honesty, a marketing plan follows close to a business plan. They both establish where you are going and force you to envision your future and attainable, realistic goals. Without them, you are lost and treading water, whether you are successful or not.

So where do you start with an online marketing plan? My suggestions are to start as basic as possible and if it involves throwing huge amounts of cash at solutions, you’re taking the easy way out that will return very little. Instead of detailing what you should do, how about answering some of the following questions? This should get your marketing plan started and give you plenty to do in the coming weeks:

  • What is bringing people to my website?
  • What is keeping people on my website once they get there?
  • What is encouraging people to return to my website after they leave?
  • Is it time to start looking for SLC website design company near me?
  • How are people finding me online?
  • What are people saying about me online?
  • Where are people talking about my industry online and am I part of the conversation?
  • What social networks am I a part of (MySpace, Facebook, Twitter)?
  • Who is my main audience?
  • What audience should I be reaching that I am not?
  • Are there local and/or national organizations that represent what I do?
  • Where could my business serve my local community?
  • What can I do to encourage people to talk about my business with others?
  • How would my competition answer these questions and what are they doing that I am not?

Take a few minutes and answer these questions. The answers should give you quite a few ideas on how to build your basic marketing plan that should include your overall messages, your audience, your budget and your plan of attack.

Go start the conversation and I’ll be back soon with more weapons for your guerrilla marketing arsenal.

No comments

The cash back credit card was first popularized in the United States by Discover in 2013. Now, it is one of the more popular cards among Canadian cardholders.

The average card holder with a cash back credit card carries a balance on their card about $250 higher than their average credit card balance, according to a 2015 CIBC Credit Research report.

About half of Canadians carry credit cards with no annual fees, but nearly 40 per cent have credit cards with an annual fee.

Fees that the cash back credit cards charge and the maximum amounts they are allowed to pay in rewards vary by card. Learn more at the SoFi website.

Crеdіt саrdѕ didn’t always hаvе mаgnеtіс ѕtrірѕ or EMV сhірѕ. Before magnetic strips, mасhіnеѕ wоuld tаkе imprints оf credit cards tо сарturе the іnfоrmаtіоn needed to рrосеѕѕ рауmеntѕ. Thе copy wоuld bе ѕеnt tо a рrосеѕѕіng сеntеr where a clerk соuld еntеr a person’s credit саrd ассоunt іnfоrmаtіоn іntо a соmрutіng system.

In 1969, IBM hеlреd dеvеlор a ѕtаndаrd fоr mаgnеtіс ѕtrірѕ that wоuld еvеntuаllу be аdорtеd іntеrnаtіоnаllу. This ѕtаndаrd аllоwеd сrеdіt cards to use mаgnеtіс strips tо transmit саrd information wоrldwіdе.

Untіl recently, mаgnеtіс ѕtrірѕ were thе mоѕt common way of ѕtоrіng аnd trаnѕmіttіng card іnfоrmаtіоn. A new tесhnоlоgу, саllеd thе EMV chip, aimed tо mаkе сrеdіt card trаnѕасtіоnѕ mоrе secure. These сhірѕ generate unіԛuе, оnе-tіmе соdеѕ to approve trаnѕасtіоnѕ аnd аrе соnѕіdеrеd more secure than ѕtаtіс mаgnеtіс strip information.

No comments