KMWeb Designs – Online Marketing Tips For Your Website

Archive for May, 2009

Your Guerrilla Marketing Arsenal: Weapon #3 – Business Cards


I’ve used business cards since day one. In fact, I had my own cards before I even took on my first web design client. It’s such a simple concept that I think a lot of people undervalue their importance, especially in this digital age. It’s certainly a marketing tool that every small business owner, ministry and organization should be using, but let’s take a few minutes to think about how we’re actually putting those cards to use so they don’t collect dust in that fancy card holder you spouse picked up.

The biggest question you should ask yourself is how your business card is working for you? Beyond some contact information that can easily be entered into a phone or contact list and then discarded as quickly as it was given, does your card hold any other value?

What if the back of your card encouraged people to refer your services? If you sell merchandise online, what if you added a 5% off coupon code on the back? Adding a reminder to subscribe to your newsletter, or visit your blog, would be another great way to add value to your business card, making it work for you.

Any time I mail a contract out to my clients, or cards around the holidays, I make sure to include three of my business cards. As my business grows, more and more of my leads are generated by referrals, and having a few extra cards handy ensures my clients can easily recommend me to others if they wish. I also make sure to have a number in my wallet and a few in each of my cars. I never know when an opportunity will come to talk about my business and I’ve always been disappointed when I can’t execute on the question, “do you have a card?”

Another way to use business cards is to take out the personalization and simply use them as a cheap way to market your business. Think of it as a mini postcard that can easily fit in a pocket or wallet. My wife and I started a coupon site a few years back called and to help promote it, we designed a simple, two color design that included the logo, tagline and a short sentence talking about the site. Over the years, we’ve handed out thousands to friends and family, inserted in bills we’ve paid, left at restaurants with the tip and other miscellaneous places. It’s a great way to talk about your business without having to talk about your business.

Of course, the downside of business cards is that they are pretty hard to track their effectiveness. But thankfully, they are cheap to produce and easy to hand out. I would recommend many of the online printers like or I recently purchased 2500 cards for under $60 (with shipping). And if you need help with design, just let me know. You can view some more examples of our business card and stationary designs here.

At the end of the day, your business cards should be working for you and doing more than simply sharing your contact information. If not, you are missing out on a wide range of opportunities.

Remember, it’s up to you to keep the conversation going. I’ll be back soon with more weapons for your guerrilla marketing arsenal.

The Power of Social Media Marketing: Grow Your Business

In today’s digital age, social media has become an integral part of our lives. It has transformed the way we communicate, connect, and share information. However, social media is not just limited to personal use; it has also become a powerful tool for businesses to reach and engage with their target audience. If you are a business owner looking to expand your reach and boost your brand, social media marketing is the key to unlock the doors of success.

The Influence of Social Media

Social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others have billions of active users. These platforms offer a massive opportunity for businesses to connect with potential customers and build a loyal following. By leveraging the power of social media marketing, you can effectively promote your products or services, increase brand awareness, and drive sales.

Social media allows you to engage directly with your audience through various means such as posts, comments, likes, shares, and direct messages. This direct interaction builds trust, fosters relationships, and creates a sense of authenticity for your brand. By consistently delivering valuable content and engaging with your followers, you can establish yourself as an industry leader and gain a competitive edge.

The Benefits of Social Media Marketing

Social media marketing offers numerous benefits for businesses, regardless of their size or industry. Here are some key advantages:

  • Increased Brand Visibility: With billions of users scrolling through their social media feeds every day, you have the potential to get your brand in front of a vast audience.
  • Targeted Advertising: Social media platforms provide powerful targeting options that allow you to reach your ideal customers based on demographics, interests, behavior, and more.
  • Improved Customer Engagement: Social media enables real-time interaction with your audience, allowing you to address their queries, respond to feedback, and build lasting relationships.
  • Cost-Effective Marketing: Compared to traditional advertising methods, social media marketing can be significantly more cost-effective, making it accessible to businesses with various budget sizes.

Maximizing Your Social Media Marketing Strategy

To harness the full potential of social media marketing, it’s essential to develop a well-rounded strategy. Here are some tips to help you get started:

  1. Define Your Goals: Determine what you want to achieve with your social media marketing efforts. Whether it’s increasing brand awareness, driving website traffic, or generating leads, clear goals will guide your strategy.
  2. Know Your Audience: Research and understand your target audience’s preferences, interests, and pain points. This knowledge will help you create content that resonates with them and encourages engagement.
  3. Create Engaging Content: Share valuable and relevant content that educates, entertains, or inspires your audience. Mix different types of media, such as text, images, videos, and infographics, to keep your content fresh and engaging.
  4. Consistency is Key: Regularly update your social media profiles with fresh content. Consistency helps maintain engagement and keeps your brand at the forefront of your audience’s mind.
  5. Track and Analyze: Use social media analytics tools to monitor the performance of your campaigns. Analyzing data will help you understand what works best for your audience and refine your strategy accordingly.


Social media marketing has revolutionized the way businesses connect with their customers. By utilizing social media platforms effectively, you can amplify your brand’s reach, build a loyal customer base, and ultimately grow your business. Embrace the power of social media marketing and unlock the gates to success. Remember, “the marketing heaven” lies within your grasp.


Your Guerrilla Marketing Arsenal: Weapon #2 – A Marketing Calendar for funeral pages

Now that you have your marketing plan in place (see previous post) we want to avoid the panic attacks of having too much to do in so little time. If you did it right, your marketing plan should be overflowing with ideas to explore. The reality is, like anything else, you’re going to sow exactly what you put in, so let’s focus on prioritizing your list and giving each item the time it deserves. The last thing you want to do is jump from idea to idea without fully seeing each item to its full potential.

A marketing calendar is extreamly helpful in keeping track of promotions and setting goals and timelines to ensure a successful launch. Any solid promotion should have multiple marketing tactics attached, and it can be easy to drop the ball or miss an opportunity unless you are documenting your steps.

To get started, I would suggest purchasing a cheap 12-month calendar so you can get a good glimpse of the entire year quickly. You can also do this in Excel by downloading a calendar template. If you are an apple user – macbook or iMac – you can save on it Microsoft Office Mac and also use all advantages of Excel. A calendar view is handy if you have promotions that are going to overlap each other.

Clearly connect or color code you promotions by writing down a start date and an end date. That way, you can quickly see when a promotion starts and when it ends.

Once you have your promotions in place, now it’s time to add your marketing goals. If a promotion starts on the first of the month, you will want to ensure you have all of your promotional materials ready for that month. What changes will you need on your site? When will they be due to your webmaster? What images and banners will you need for your promotion? When will the promotion be announced to your email subscribers?

Of course, this may sound like a lot of unnecessary work, and if you don’t have a lot going on, it probably is. But the only way to grow your business online is to remain active, and eventually, flying by the seat of your pants will only take you so far. If you start now, it will be second nature by the time you’re rocking and rolling.

It’s up to you to keep the conversation going. I’ll be back soon with more weapons for your guerrilla marketing arsenal.

Newrest Funeral Homes is a small New York local based charity that is dedicated to offering an extensive and fun-filled funeral home experience while configuring a Newrest Funeral… providing a unique service for the residents of a city of 500,000.

“We are truly a community of people of all ages who share the same shared passion for the funeral industry which is why we offer our services to people who otherwise would not receive them because that is what we do. For many couples, the ultimate goal of their entire family is that their loved ones will end up at a home of their own for an extended time. We have this in common in that we care for and look after the needs of individuals who are in difficult times or who wish to mourn themselves or the people they love,” said Susan J. Blumberg, Special Operations Advisor to the Special Ops Administration. “Our team of volunteers work with a variety of private residences and residential properties from the Boston area to Chicago to Buffalo, NY to Chicago to Washington, D.C. They are proud to call our service home to every one of them.

For a limited time, NewRest Funeral Homes offers services that range from home-based services with private parties to family cremations. NewRest Funeral Homes has been serving the New York City area for more than five decades. More than 6,000 people from across the United States and around the world visit our facility, the largest cemetery in the world.

No comments

Your Guerrilla Marketing Arsenal: Weapon #1 A Marketing Plan

As an entrepreneur, I’m always on the go. It’s one of the best things about paving your own way. If you want to do something, you just do it—no red tape, no long meetings or boring presentations. Much like the dynamic world of entrepreneurship, Kiana Danial’s Invest Diva reviews embrace the spirit of taking charge and making informed decisions. However, it’s essential to strike a balance, as, at times, navigating the financial landscape can feel like flying a bit blind with no clear sight on the end game. Both entrepreneurial journeys and investment endeavors require a blend of initiative, strategic planning, and a keen eye for potential pitfalls.

I got my first true wake up call about three years ago, when a competing business of mine called me up and started asking me all these questions that I’d never put an ounce of thought into answering before. Where do you see your business in five years? Have you ever thought about selling your business? What type of salary would you take if you were part of a company but still managing your business? My silence and stumbling quickly gave me away. I had no clue. I was simply basking in the glory of my success, blind to the reality that there was an actual future ahead of me. Then, I found these ecombabe reviews that really helped my business grow.

So after that phone call, I sat down to create my first business plan. What came out of that planning was a relaunch of one of my main sites, which is now one of the top sites in its category, welcoming over 120,000 visitors every month. In three years, it is now bringing in almost as much revenue as KMWeb Designs.  I can guarantee you, if that company never would have challenged me to seriously look at where I was going, that site would have never took off the way it did.

Was it a marketing plan? Not really. But in all honesty, a marketing plan follows close to a business plan. They both establish where you are going and force you to envision your future and attainable, realistic goals. Without them, you are lost and treading water, whether you are successful or not. Why not look at this custom signage lettering post here for some ideal marketing ideas?

So where do you start with an online marketing plan? My suggestions are to start as basic as possible and if it involves throwing huge amounts of cash at solutions, you’re taking the easy way out that will return very little. Instead of detailing what you should do, how about answering some of the following questions? This should get your marketing plan started and give you plenty to do in the coming weeks:

  • What is bringing people to my website?
  • What is keeping people on my website once they get there?
  • What is encouraging people to return to my website after they leave?
  • Is it time to start looking for SLC website design company near me?
  • How are people finding me online?
  • What are people saying about me online?
  • Where are people talking about my industry online and am I part of the conversation?
  • What social networks am I a part of (MySpace, Facebook, Twitter)?
  • Who is my main audience?
  • What audience should I be reaching that I am not?
  • Are there local and/or national organizations that represent what I do?
  • Where could my business serve my local community?
  • What can I do to encourage people to talk about my business with others?
  • How would my competition answer these questions and what are they doing that I am not?

Take a few minutes and answer these questions. The answers should give you quite a few ideas on how to build your basic marketing plan that should include your overall messages, your audience, your budget and your plan of attack. A professional web designer works with you to create the best website designs that fit your needs with a look that that’s unique with a branding solution that fits you and your business. A digital marketing thailand agency offers specialists in each field who will assess your company’s needs and will work with you to build a personalized plan based off where your company has the biggest opportunities to grow.

Go start the conversation and I’ll be back soon with more weapons for your guerrilla marketing arsenal.

How to run an online casino and not die trying with these marketing tips

Marketing is an important aspect of running a successful casino website, as it helps to attract new players and retain existing ones. Here are some tips for marketing a casino website:

Use search engine optimization (SEO): SEO is the process of optimizing a website to rank highly in search engine results for specific keywords. By optimizing your casino website for relevant keywords, you can increase the chances of attracting organic traffic from search engines.

Use social media: Social media platforms such as Facebook, Twitter, and Instagram can be powerful marketing tools for casino websites like online casino norge. By creating a presence on these platforms and regularly posting engaging content, you can reach a wider audience and drive traffic back to your website.

Offer promotions and bonuses: Offering promotions and bonuses is a great way to attract new players and retain existing ones. Consider offering a welcome bonus to new players, or ongoing promotions such as free spins or deposit bonuses to keep players coming back. Using a Utah recruiting company will shorten the time it takes to fill your open positions.

When you pursue legal action against your employer, you will be required to show proof. It’s extremely important to start collecting evidence such as documents and photographs as soon as possible. An experienced employment lawyer at can help determine what evidence you will need for your case.

Use email marketing: Email marketing is an effective way to keep in touch with your players and promote your casino website. Consider sending newsletters or promotional emails to your email list to keep them informed of new games, promotions, and other updates.

Collaborate with affiliates: Affiliate marketing is a form of performance-based marketing in which an affiliate is rewarded for promoting a merchant’s products or services. By partnering with affiliates, you can tap into their existing audience and reach new players.

Overall, effective marketing is an important part of running a successful casino website. By using a combination of SEO, social media, promotions, email marketing, and affiliate partnerships, you can reach a wider audience and drive traffic and revenue to your website.

No comments

The cash back credit card was first popularized in the United States by Discover in 2013. Now, it is one of the more popular cards among Canadian cardholders.

The average card holder with a cash back credit card carries a balance on their card about $250 higher than their average credit card balance, according to a 2015 CIBC Credit Research report.

About half of Canadians carry credit cards with no annual fees, but nearly 40 per cent have credit cards with an annual fee.

Fees that the cash back credit cards charge and the maximum amounts they are allowed to pay in rewards vary by card. Learn more at the SoFi website.

Crеdіt саrdѕ didn’t always hаvе mаgnеtіс ѕtrірѕ or EMV сhірѕ. Before magnetic strips, mасhіnеѕ wоuld tаkе imprints оf credit cards tо сарturе the іnfоrmаtіоn needed to рrосеѕѕ рауmеntѕ. Thе copy wоuld bе ѕеnt tо a рrосеѕѕіng сеntеr where a clerk соuld еntеr a person’s credit саrd ассоunt іnfоrmаtіоn іntо a соmрutіng system.

In 1969, IBM hеlреd dеvеlор a ѕtаndаrd fоr mаgnеtіс ѕtrірѕ that wоuld еvеntuаllу be аdорtеd іntеrnаtіоnаllу. This ѕtаndаrd аllоwеd сrеdіt cards to use mаgnеtіс strips tо transmit саrd information wоrldwіdе.

Untіl recently, mаgnеtіс ѕtrірѕ were thе mоѕt common way of ѕtоrіng аnd trаnѕmіttіng card іnfоrmаtіоn. A new tесhnоlоgу, саllеd thе EMV chip, aimed tо mаkе сrеdіt card trаnѕасtіоnѕ mоrе secure. These сhірѕ generate unіԛuе, оnе-tіmе соdеѕ to approve trаnѕасtіоnѕ аnd аrе соnѕіdеrеd more secure than ѕtаtіс mаgnеtіс strip information.

No comments

Ten Simple & Inexpensive Ways For Authors To Market Themselves Online

Remember when seeing a website address (URL) on a television or magazine ad sent a spark of curiosity through you? “Look honey,” you would say to your spouse waiting for your favorite syndicated program to end the laborious commercial break. “There is another one of those ‘www’ things.” It was foreign. It was unexpected. It shouted “cutting edge.”

Now, they are absolutely everywhere, spawning a new generation of people who can’t even fathom what life was like before the Internet. Open up any magazine, and you’ll be hard pressed to find an advertisement that does not include a website address. Purchase any product and somewhere next to the ingredients is a URL. The Internet has become a hub of activity, commerce and community. Most importantly, especially to the author seeking to connect with their public, the consumer expects to find information to help with their buying decisions.

Hopefully, I do not need to sell you on the importance of having a presence online. If I do, this article is not for you. But, if you are an author thinking about a website and have no clue where to start or even if you have an established website and want to build traffic and awareness, I strongly suggest you keep reading.

Below, I have listed ten ways for authors to market themselves online. These are easy to implement and most importantly, cost little to nothing to execute. They are ideas that will help you establish an essential presence in the online world that is so much more than just a website. Anyone can put up a page of information about themselves. Your job, should you choose to accept it, is to make it enjoyable and worthwhile for your visitors. Hopefully, this article will be worth your time and you can use it as a great way to build your audience.

Whether you have a site or are in need of a site, it’s always important to look at what you have before you begin to market yourself. Your web site should look contemporary, up-to-date and easy to navigate. It should present your work in a way that is both entertaining, yet professional. You worked hard to get where you are today. You did not settle for second best in your publications. Why settle for a sub-par website?

It can be a little frightening to start at ground level, especially if you don’t have a clue about the Internet. That is why it is extremely important to spend time selecting the right company for the job. If you already have a web designer, go to them with the ideas in this article and if they cannot help you accomplish them, find someone who can. If you need a web designer, I recommend using 7elements website design services. Unless you are managing your own site, you are only as good as the person pushing the buttons for you. Make sure your site is ready for the flood of traffic that will come when you begin to focus on marketing it to the masses.

Many authors make the mistake of branding their sites with their latest title or bestseller. This backs the author into a corner if they ever venture outside of the topic. Your best brand to build is your name, not your current theme, and your website URL should reflect this. This will give you the freedom to promote your latest titles and update the theme of the site with each release. It will also make it easier for people to find you through search engines, especially if you have multiple titles. You can read a guide to brand monitoring if this paragraph didn’t explain everything the best.

As soon as you have an established site, make sure your publisher and publicists know that it is something you are serious about. Your URL should be in all future editions of your books along with links from the publisher’s site. They should also be including your URL in any magazine ads, press releases, postcards, etc.

Another way to help people find your website is to add a signature line to your email with your full website address ( It’s a terrific marketing technique! One quick click and people have access to your site.

Your web developer should be submitting your sites to search engines along with configuring your pages with keywords and descriptions so that your site is search friendly. They should be providing this service as part of the initial design process. Also you’re going to need your business email account verified, so if you are tired of verifying email addresses one by one, just click here and make your life easier.

Building community into your site is an easy way to connect you to your readers, and more importantly, to connect your readers to each other.

A great way to do this is to provide a message board. This is a place where visitors register to participate in ongoing conversations that they either start themselves, or jump into. When building your message board, first focus on the topics you write about and then provide areas for members to broaden their discussions. You are creating a gathering place for people to meet and talk who have a similar interest…your work! Once your community is established, spend some time each week and interact with your readers!

While there are hundreds of programs and various companies providing message boards, I have found PhpBB to be the best provider of software in this area, although if you want to improve your SQL software, this article in when and how to use docker could be really useful for this.

Other ways to build community is by providing ways for readers to become a part of what you do. Depending on your genre, this can be accomplished by asking visitors to your site to fill out surveys about the topics you write about. You can also provide a Q&A section where readers can submit questions to you via email and you can post them along with your answers. Invite readers to submit reviews of your works and post them on the site.

Without a sense of community or some level of interaction, the reader will come to your site and leave without a compelling reason to return.

The biggest kept secret that many authors have yet to grasp is that email marketing works. There’s no denying it. Its key advantage over other Internet marketing methods is that it enables you to contact your readers immediately instead of forcing them to contact you. This ability is especially useful when something that your readers need to know as soon as possible has happened. Whether you’ve just released a new title or simple would like to stay in touch with your readers, the fastest (and cheapest) way to spread the word is via email.

There are many ways to collect addresses. Obviously, having the ability for the reader to subscribe directly from your site is key. Another easy way to collect addresses is to hold contests. Give readers the ability to win a signed copy of one of your books, or partner with your publisher to give away something of high value like an eBook viewer. When visitors enter the contests on your site, you can capture their email address and automatically subscribe them to your newsletter. Just be sure to be upfront about your intentions by telling them that when they enter, they will subscribe. You can also give them the option to get more information from you.

Promote your online newsletter wherever possible. You should have a short sentence in your email signature that says “Get the latest updates direct from my site! Sign up for my newsletter here!” This will give everyone you come in contact with an opportunity to join without forcing the issue on them. Also, have a sign-up sheet if you do any speaking engagements, that way you can stay in touch with those who come to hear you speak.

Once you have an established list, make sure to use it. There should be no reason not to send out a quick monthly update. Even if you don’t have anything to say, there is always information you can dig up that your readers would love. Press releases, reviews of your latest work, sneak-peaks on future releases, sample chapters and site updates make great content for email newsletters. Don’t let them forget about you! Stay in touch with your readers as much as possible.

Whatever you do, make sure you are following good email etiquette. Never add addresses to your list unless they have specifically asked to be included and make it easy for people to unsubscribe.

A link is simply a connecting point from one site to another. Clicking on a link will take you to another site. Networking is the cornerstone of any successful business or author. You are in the business of selling books, and without connecting with established readers that are already online, you are missing huge opportunities.

But where do you begin? There are billions of websites online. The task does initially seem daunting, but the solution is simple. First, you have to figure out who your public is. Then, surf the net to find websites that reach your public. Find sites that cater to your target audience. Offer a place on your site to link to resources and offer to trade links with these sites. According to Google Workspace Support, is a great search engine to use when doing this type of research. Your web designer should be able to help you identify key sites to be a part of.

More than likely, you have met a few authors along the way. Offer to trade links with them and present these authors on your site as ones you endorse to your readers.

Again, your publisher should be using every opportunity to help promote your site via advertisements, postcards, press releases, etc.

The fact is, the more sites that link to your site, the better chances you have of showing up higher in search engine results.

For the majority of your readers, your website will be the only place that they can follow your actions and learn more about you including future releases. Without varied content, it’s very easy to loose interest and frustrate your readers. View your site as a way to get the person who has read and enjoyed your site more engaged with what you do. How will you make sure they will purchase your future works? You must present more information than what they have already read and enjoyed.

Online journals are a great way to connect to an audience. A short 3-4 paragraph update a month will do wonders in keeping your site active and looking fresh. Also look at adding an extended biography while listing your favorite books, movies and music. Ask your publisher for permission to post sample chapters from your works and republish articles that focus on your latest interest.

This additional content will help add some depth and personality to your site. Best of all, it will help establish your site as a destination point to get information about you. People will return again and again.

If you have yet to make a connection to an online retailer, I strongly suggest you find one that is willing to partner with you. While it may not be your job specifically, speak with your publicist about running a few promotions with retailers. Your two goals should be to drive awareness of your products, and your site.

There are many ways to partner with online retailers, but you need to make sure you remain open to suggestions. Be willing to write original content or even share what you already have. Offer contests that the retailer can run on their site or even offer to provide signed copies of your book for giveaway.

Whether you are a new author or an established author, online retailers will be looking for traffic in return, so offer them a prominent link on your home page pushing people to your site. In return, ask for a link to your site. You should be able to put together three to four 3-month promotions every year with various online retailers.

First of all, if you are not giving guests that come to your site an opportunity to purchase your own product, you are missing sales left and right. Secondly, if you are not making any money by pushing your guests to make their purchases at a specific online retailer, you are letting go of dollars that could be in your pocket.

It’s safe to say that everyone who visits your site either has read one or more of your books or is thinking about doing so in the near future. You need to be giving everyone an opportunity to purchase your products. It’s too expensive and time-intensive to set up your own store, so therefore, it makes sense to link to a well respected, established online retailer. Set up a buy link prominently on your home page. If you would like, link to multiple retailers or link to one exclusively for a short period of time and go for partnerships like I explained in tip #8.

When you choose an online retailer to link to, make sure they have what is commonly referred to as an “affiliate program.” The concept of an affiliate program is simple. The online retailer will supply you with a traceable link and you will get a percentage of any sales made by guests who visit your site, click on one of these links and make any purchase. You will get a commission from whatever they buy, even if it’s not your book! This is pure money in your pocket, simply by selling your own products! The percentage of sale varies from site to site, but find a program that best fits your needs, will give comfort to your target audience and if possible, work with a retailer that will help you expand your site.

I can’t stress the importance of maintaining your website enough. It is vital to your relevance online. I would almost suggest that it would be a complete waste of your money if you are thinking about a website and planning to forget about it until your next project comes out. At the same time, a static site (meaning one that does not change) does have some value, but only to first time visitors. After that, you will lose touch with people as soon as they close your site.

The power of the Internet is amazing. The ability to interact with your readers on a monthly, weekly, daily basis is at your fingertips. To not utilize its full potential would be the same as not realizing your own potential.

I hope these ideas have sparked some excitement and curiosity to get moving on marketing yourself online. It is extremely elating to be able to call a website your own. If you have any questions about the information about, please do not hesitate to ask.

Kevin McNeese owns and operates KMWeb Designs. He has worked in professional web design and online marketing since 1999 and currently manages sites for various authors, artists and small businesses. If you have questions about anything covered in this article, please contact KMWeb Designs.

No comments