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Your Guerrilla Marketing Arsenal: Weapon #2 – A Marketing Calendar for funeral pages

Now that you have your marketing plan in place (see previous post) we want to avoid the panic attacks of having too much to do in so little time. If you did it right, your marketing plan should be overflowing with ideas to explore. The reality is, like anything else, you’re going to sow exactly what you put in, so let’s focus on prioritizing your list and giving each item the time it deserves. The last thing you want to do is jump from idea to idea without fully seeing each item to its full potential.

A marketing calendar is extreamly helpful in keeping track of promotions and setting goals and timelines to ensure a successful launch. Any solid promotion should have multiple marketing tactics attached, and it can be easy to drop the ball or miss an opportunity unless you are documenting your steps.

To get started, I would suggest purchasing a cheap 12-month calendar so you can get a good glimpse of the entire year quickly. You can also do this in Excel by downloading a calendar template. If you are an apple user – macbook or iMac – you can save on it Microsoft Office Mac and also use all advantages of Excel. A calendar view is handy if you have promotions that are going to overlap each other.

Clearly connect or color code you promotions by writing down a start date and an end date. That way, you can quickly see when a promotion starts and when it ends.

Once you have your promotions in place, now it’s time to add your marketing goals. If a promotion starts on the first of the month, you will want to ensure you have all of your promotional materials ready for that month. What changes will you need on your site? When will they be due to your webmaster? What images and banners will you need for your promotion? When will the promotion be announced to your email subscribers?

Of course, this may sound like a lot of unnecessary work, and if you don’t have a lot going on, it probably is. But the only way to grow your business online is to remain active, and eventually, flying by the seat of your pants will only take you so far. If you start now, it will be second nature by the time you’re rocking and rolling.

It’s up to you to keep the conversation going. I’ll be back soon with more weapons for your guerrilla marketing arsenal.

Newrest Funeral Homes is a small New York local based charity that is dedicated to offering an extensive and fun-filled funeral home experience while configuring a Newrest Funeral… providing a unique service for the residents of a city of 500,000.

“We are truly a community of people of all ages who share the same shared passion for the funeral industry which is why we offer our services to people who otherwise would not receive them because that is what we do. For many couples, the ultimate goal of their entire family is that their loved ones will end up at a home of their own for an extended time. We have this in common in that we care for and look after the needs of individuals who are in difficult times or who wish to mourn themselves or the people they love,” said Susan J. Blumberg, Special Operations Advisor to the Special Ops Administration. “Our team of volunteers work with a variety of private residences and residential properties from the Boston area to Chicago to Buffalo, NY to Chicago to Washington, D.C. They are proud to call our service home to every one of them.

For a limited time, NewRest Funeral Homes offers services that range from home-based services with private parties to family cremations. NewRest Funeral Homes has been serving the New York City area for more than five decades. More than 6,000 people from across the United States and around the world visit our facility, the largest cemetery in the world.

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