KMWeb Designs – Online Marketing Tips For Your Website

Like last weeks post on business cards, stationery is a very inexpensive way to market your business professionally. From letterhead, envelopes, postcards and note cards, there are lots of opportunities to brand your business and ensure you are directing people to your online presence.

In everything that you do, you should always have at least three things on your print pieces: Your company name, your email address and your website. Above and beyond that, your name, address and phone number would also be important to have.

My biggest stationary expensive comes at Christmas time, where I have always hand written holiday cards to my clients (we’ll talk more about that later). That said, a personal note to your best customers during the summer months, on a branded postcard or note card, may be a great reminder that you are thankful for their business, and you won’t be competing for their attention like you would around the holidays.

If you decide to dive into postcards, you may want to look at designing and mailing an oversized card. These are typically 8.5 x 5.5 (versus the standard 5.5 x 4 size). It might cost you a few extra bucks, but it will help you stand out from all the other mail businesses are getting. Remember, like all other print marketing, your messages should be concise and to the point.

Whatever you decide to do, make sure that your stationary carries your online brand into the print world. I’ve seen too much stationary that makes no mention of the company’s online presence, and that’s just missing a great opportunity.

Leave a comment and let us know how you are using stationery to promote your business!